Featured Project: The Edge

What was the name of this project and why?

We called this project The Edge since the unit was located at the Edge Lofts.

What neighborhood was this home in?

The Edge condos are located in NW Portland, right in the Pearl District.

 

Demographic of the target buyer?

The possible demographic for this unit could be a young urban professional or individual looking to downsize. Any potential buyer would enjoy living in the Pearl District with easy walking distance to a myriad of local shops, galleries, and restaurants. Someone with a minimalist lifestyle would be ideal for this condominium.


Who was the client?

This client came through our long time Realtor partners Sasha Welford and Susan Suzuki of Debbie Thomas Real Estate. They recommended our staging service to their client. We always enjoy working with these ladies and were happy to provide staging for this beautiful property.


What challenges did you overcome?

It was important to define the use of space since the loft was one large room. We also wanted to arrange the furnishings so buyers would be drawn to the stunning view. We used a large dining table and then arranged the living room in a manner that would showcase the ways potential buyers could entertain and still enjoy the view from the chairs. 


What features were you focused on showcasing?

We obviously wanted to showcase the city view, but also the industrial finishes. To accomplish this, we added a light linen sofa and chairs that wouldn’t compete with the view but would add texture. Additionally, we pulled in yellows, blacks, and a few reds with our accents and art which blended in well with the surrounding buildings. Our dining table was a mix of reclaimed wood and metal to compliment the industrial finishes. We also added a reclaimed wood table to the living area to add warmth. We kept the staging minimal in order to reflect the lifestyle of the potential buyer.

Staging is important in open lofts in order to define the use of space and to add style and warmth. We were happy that the unit sold quickly, which is a testament to the value of staging!

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Award Winning

Houzz Best Of Design 2018
Houzz Best Of Service 2018
Houzz Best Of Design 2017
Street of Dreams - People's Choice Award 2012
Affordable Home Show - Best of Show Award 2010, 2011, & 2012

Lenny and Lisa are fantastic to work with! They are approachable, affordable and offer great feedback in regards to...

Posted by Patti Jensen on Sunday, January 1, 2017

Lenny and Lisa are amazing!!!! Thank you to Imagine Home Staging for creating a gorgeous space that is "picture perfect". True professionals, great to work with and have an amazing gift for design.

Posted by Teresa Harbert on Thursday, February 23, 2017

Great people, great furniture, solid service. I've worked with Lenny and Lisa several times and haven't been disappointed yet. I truly believe my properties sell faster because of their staging work.

Posted by Matt Loosemore on Monday, December 28, 2015

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