What was the name of this project and why? We called this opulent space the Luxury Penthouse Staging. What neighborhood was this luxury penthouse in? The unit is located at the John Ross Condos on Portland’s South Waterfront. The building is just steps away from the South Waterfront, Portland Streetcar, and the aerial tram leading to…
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What was the name of this home staging project and why? We called this project Benson Towers, Unit 1102. What neighborhood was Benson Towers in? The Benson Towers condo is located in the Portland Cultural Arts district. It’s walking distance to the Portland Art Museum, the South park blocks, Portland State, and many restaurants and…
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If you’re looking for a way to build your real estate brand, consider home staging. In a competitive real estate world, it’s beneficial to have a distinctive brand. Your real estate brand includes the way you do business, the connections you have, and the services you offer. Home staging is a service that many real…
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In 2008 at the height of the real estate market crash, my husband Lenny Shipley and I started our home staging business. This was a time that not many people knew that home staging existed, especially in Portland. The Real Estate market fell, homes were foreclosing, and unemployment was at a record high. In sum,…
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What was the name of this project and why? We called this project the NE Portland home. What neighborhood was this home in? The project was located on Dekum Street in the Woodlawn neighborhood. The home sat across from the beautiful Woodlawn City Park. Demographic of the target buyer? The targeted buyer for…
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What was the name of this project and why? We thought it would be appropriate to name this staging Living Good in Lake Oswego because the home was located on Livingood Lane in Lake Oswego. What neighborhood was this home in? This home is in the Sunnyhill subdivision of the Palisades community. What was the…
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What was the name of this project and why? We named this project The Sylvan Hills Contemporary Home. What neighborhood was this home in? The home is tucked up in the Sylvan Highlands neighborhood, which has close access to Highway 26. It’s also located in one of the best school districts in Portland! What was…
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What was the name of this project and why? We called this project The Edge since the unit was located at the Edge Lofts. What neighborhood was this home in? The Edge condos are located in NW Portland, right in the Pearl District. Demographic of the target buyer? The possible demographic for this unit…
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What was the name of this project and why? We called the project Hazelfern because it was located on Hazelfern Street. What neighborhood was this home in? The home is located in the Laurelhurst district and just a few blocks from the park. Who was your target buyer? The demographic for this buyer would…
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A bedroom, to anyone, is a fortress. It’s where you go at the end of the day, or during it—naps are important—to decompress and rest. It’s a personal space, and one that is meant for you and perhaps a partner. This goes to show that if you’re in the process of selling your home, you…
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