Attracting Tenants & Buyers

As a real estate agent, you know that an investment property’s success hinges on its ability to attract the right buyers or tenants. But what if you could take that appeal up a notch—without a huge budget or a massive time investment? 

That’s where expert staging comes in. Staging investment properties helps potential renters or buyers visualize themselves in the space, speeds up decision-making, and can even justify a higher rental or listing price. And the best part? You don’t have to do it alone—professional stagers can take the guesswork (and stress) out of the process for you and your clients.

1. Know Who You’re Staging For

Your clients invest in properties for one reason: ROI. And that means the property needs to attract the right tenants or buyers. Staging should be tailored to their ideal audience.

• For rental properties: Keep it neutral and durable. A modern, versatile aesthetic appeals to the widest range of tenants.
• For listings: Aim for a warm, inviting feel that helps potential buyers emotionally connect with the home.

Understanding the demographics of the neighborhood can also be a game-changer. If your rental property is near a university, a clean, contemporary look with a study-friendly space could attract student renters. If it’s in a family-oriented area, highlighting a cozy living room or kid-friendly spaces can help seal the deal.

2. Create an Inviting Atmosphere

Buyers and tenants make decisions quickly, so the goal is to create a space that immediately feels welcoming and livable. A neutral color scheme with soft whites and warm grays creates an inviting canvas. Maximize natural light by opening curtains and using sheer panels. Subtle scents like fresh linen or vanilla can add to the ambiance.

Beyond visuals, consider how a space feels. Soft textures, natural elements, and a clutter-free layout help potential renters or buyers relax and imagine themselves living there. A property that feels good is far more compelling than one that just looks good.. That means every detail matters. A neutral color scheme with soft whites and warm grays creates an inviting canvas. Maximize natural light by opening curtains and using sheer panels. Subtle scents like fresh linen or vanilla can make a space feel more welcoming.

3. Spotlight the Money-Makers

Every investment property has unique selling points—highlight them! Whether it’s a high rental yield, a stunning view, or brand-new finishes, staging investment properties should showcase what makes the property a smart investment.

• For rentals: Define each space with function—home offices, cozy nooks, and welcoming living areas increase perceived value.
• For sales: Let the upgrades shine. Keep decor minimal but strategic to draw attention to high-end features.

If the property has a backyard, balcony, or rooftop space, don’t ignore it! Outdoor areas are an extension of the home, especially here in the Portland area. A small investment in outdoor seating and potted plants can turn a plain patio into a selling feature.

4. Budget-Friendly Staging Hacks That Pack a Punch

Not every property needs a full-scale design overhaul. Simple, strategic updates can make an enormous difference:

• Lighting: Modern fixtures instantly refresh a space.
• Mirrors: They reflect light and make small spaces feel bigger.
• Artwork: Affordable, large-scale pieces add a polished touch.
• Plants: A little greenery breathes life into any room.

In addition, consider easy but high-impact updates such as replacing outdated cabinet hardware, upgrading faucets, or even swapping out old light switch covers for a more modern look. These minor updates can make an older property feel fresh without significant expense.

5. Less Is More—But the Right Pieces Matter

Overcrowded rooms feel smaller, and empty spaces feel cold. The sweet spot? A few carefully chosen pieces that define each area.

• For furnished rentals: Choose durable, multi-functional furniture.
• For sale listings: Keep it minimal but inviting—let buyers envision their own life in the space.

A good rule of thumb when staging investment properties: remove 30% of existing furniture before showing. This helps open up the space and allows potential tenants or buyers to picture their own belongings inside.

6. Curb Appeal: The Ultimate First Impression

Don’t underestimate the power of a welcoming entryway. Whether it’s for a showing or a rental tour, the exterior sets the tone.

• Refresh the front door with a bold, modern color.
• Keep landscaping neat and inviting.
• Upgrade outdoor lighting to create warmth and security.

Small but impactful improvements—like a new mailbox, stylish house numbers, or a fresh doormat—can create an inviting entrance. If possible, adding a seasonal wreath or potted flowers can provide an extra touch of warmth.

7. Sell the Lifestyle, Not Just the Property

People don’t just want a house or an apartment—they want a home. Help them feel it by staging thoughtfully:

• Set the dining table as if hosting a cozy dinner.
• Create a stylish coffee station in the kitchen.
• Layer in soft textures with throws and pillows to add warmth.

For rentals, staging a fully stocked bar cart or a cozy reading nook with books and a soft lamp can create an aspirational experience. In sales, a simple set of fluffy white towels and a spa-like candle in the bathroom can elevate the entire space.

8. Maximize Storage Potential

One of the biggest concerns for both renters and buyers is storage space. Even if a property doesn’t have expansive closets or built-in storage, creative staging can make it feel more functional and spacious.

• Use stylish baskets or bins to organize open shelving and reduce visual clutter.
• Stage closets strategically—remove excess items, use uniform hangers, and add lighting to make them appear larger.
• Highlight hidden storage opportunities, such as under-bed storage, multifunctional furniture, or wall-mounted solutions.

By demonstrating that a property has ample storage solutions, you’re addressing a common buyer and renter concern before they even voice it. 

9. Work with a Professional Stager for Maximum Impact

While DIY staging can work in some cases, partnering with a professional stager ensures a polished, market-ready look. Stagers know how to maximize space, highlight key features, and create an emotional connection between the property and potential buyers or renters.

Here’s How We Can Help

The right staging makes your job as a real estate agent easier—faster closings, higher selling prices, and happier clients. If you have an investment property listing that could use a boost, partnering with a professional stager is a game-changer. 

We know how to highlight value, create an emotional connection, and ultimately, make properties irresistible. (Learn more about our process here!)

Let’s chat about how we can work together staging investment properties, so your next listing sells faster and for more. Because when your clients win, so do you.