What was the name of this project and why?
We called the project Hazelfern because it was located on Hazelfern Street.
What neighborhood was this home in?
The home is located in the Laurelhurst district and just a few blocks from the park.
Who was your target buyer?
The demographic for this buyer would possibly be a young professional family. They would most likely have children and would love to entertain.
Who was the client?
We staged the home for our long time Realtor partner John Hatch of Hatch Homes. His client took on the home as an investment project and completely refurbished it from the studs up.
What challenges did you overcome?
Staging a home that was completely rebuilt but still part of a historic neighborhood was our challenge. We wanted to be sure to stage with a blend of transitional furnishings mixed in with a few vintage accessories. One of the ways we accomplished this was by adding contemporary wingbacks to the living room and adding a vintage Royal typewriter to the built- in bookshelf.
We heard there was a snow storm on the horizon so we attempted to start the project early in the day. Unfortunately the storm hit earlier than expected and my assistant wasn’t able to make it to the project. That in itself was a challenge as it is much easier to stage with two designers. However, the home was easy enough to work with and I had my husband, Lenny Shipley on board to help with the hanging the art and placing the furniture.
What features were you focused on showcasing?
The dining room was extra large and needed definition. We wanted to showcase the dining table as a space where friends and family would gather often for meals and perhaps linger. To accomplish this, we added both a vintage looking dining bench and place settings to the table to help buyers envision themselves entertaining.
Since there was so much room, we also added a sitting area where family or guests could relax with morning coffee or linger after dinner with a glass of wine. We were fortunate to have some beautiful pieces of artwork featured by local artist Leah Anderson. Her pieces fit the vintage vibe of the home. Her artwork is available at Thea’s Vintage Living.
Hazelfern was a fun project despite the unexpected arrival of the snowstorm. We tend to drive by the house quite often and it’s fun imaging all the ways the new owners enjoy their new home.