What was the name of this project and why?
The builder Kelly Ritz of Stonebridge Homes named this the Home Sweet Home to reflect its farmhouse style. We featured this show home in the 2014 Clark County Parade of Homes.
What neighborhood was this home in?
The 2014 Parade of Homes show was located at Erickson Farms in Clark County.
What was the demographic of the target buyer?
The Parade of Homes allows home builders to demonstrate the latest in design trends and home technology. This home was staged as a showcase for home buyers who are looking for inspiration for their own homes or for a builder to build their dream home. Because the home was built on land that was previously a farm, the builder wanted to showcase a modern, energy efficient farmhouse with modern conveniences.
The targeted buyer would possibly be young family who wanted a sustainable lifestyle in a modern farmhouse.
Who was the client?
Kelly Ritz of Stonebridge Homes contacted Imagine Home Staging to stage this project. We worked with her on both an award winning Street of Dreams Home in 2012 and a home in the Street of Affordable Dreams.
What challenges did you overcome?
Show homes are always a challenge, as we want to stage to the specific style of the home while also making the home stylish. Staging can’t overwhelming the finishes, and must appeal to a very wide audience. Everything in the home must fuel the viewer’s desire for new, innovative design ideas and help them visualize their dream home. This not an easy task.
We added a linen colored couch, which added texture and kept the focus on the natural oak floors. Cowhide kept with the theme, and the wood coffee table added warmth and a natural element to room.
What features were you focused on showcasing?
We focused on working with the modern farmhouse style and took a few chances on some of our design choices.
A contemporary cow head on the fireplace in the dining room added a memorable element and fit the style of the home.
We asked Danali Furnishings to make a custom live edge dining table from reclaimed wood for the family kitchen table. This was a huge hit at the show! Danali Furnishings also made some custom bookshelves for the library.
We added personality to each of the kids’ rooms. My husband Lenny Shipley, even made a custom headboard for the boys’ room out of pallets. We added fishing accessories to complete this room.
For the girls’ Jack and Jill bedrooms, we made a curtain rod out of a branch for one room and added ribbons to the drapery panels to each room and decorated them with a vintage farmhouse theme.
We painted the ping pong table orange for the bonus room — a fun punch of color that received a lot of interaction at the show.
For the staircase leading to the bedrooms, we featured photography from Colleen Cahill Studios.
This show home provided fun and challenging work for us. The home was well received and generated a lot of interest. As a result, we had many of inquires about the staging, which lead us to some design work with homeowners. Stonebridge Homes NW builds beautiful and energy efficient homes so it was a pleasure working with them on this project.