We were able to sit down with Lisa Shipley to talk about this Mid Century Rummer project they completed a few years ago. Here’s her insight on how the project went and how they accomplished their goals.
Q: What was the name of this project and why?
A: We called it The Mid Century Rummer House. Robert Rummer was an iconic builder in Portland from 1960 to 1970 and is well known for building Eichler style homes in Portland. His homes feature indoor atriums and floor-to-ceiling windows with a modern post and beam style.
Q: What neighborhood was this Mid Century Rummer House in?
A: Denny Whitford Neighborhood
Q: Who was your target buyer?
A: The demographic for this style home could be a young professional couple who loves mid century modern architecture and is most likely a fan of Robert Rummer and his mid century rummer homes. Since it is a single level home it could also attract a person looking to downsize. The target buyer would likely live a minimalist lifestyle and would enjoy the classic indoor/ outdoor lifestyle of the Rummer home.
Q: Who was the client for this project?
A: Patti Jensen of Premiere Property Group. She hired us to stage the home for one of her clients who remodeled the property for sale.
Q: What challenges did you overcome?
A: Our challenges for a mid century rummer were the lack of natural light and the small footprint of the living room. The home was surrounded by mature trees and the atrium blocked some of the natural light so we added pops of color with art work, accent chairs, and pillows. It was important to be impactful yet keep the furnishings minimal to reflect the style of the home.
Q: What features were you focused on showcasing?
A: We wanted to keep the look modern. Consequently, we followed clean lines so we wouldn’t compete with the architecture or the view from the windows. We kept our focus on the lifestyle of the targeted buyer and the style of the home.
We were happy to hear that this home sold quickly with a full price offer. I am always honored to stage a Rummer home and am careful to respect the ideals of the builder. I remember looking a newly built Rummer home with my mother in the 70’s and had always hoped she would buy one. Now I have the honor of staging them and it’s always a thrill!
Thank you, Lisa, for sharing this story. We love the style and beauty of this home and the way the staging highlighted its very best features. Plus, it’s always a treat to feature a Portland builder!
If you’re interested in learning more about staging or would like to talk about the difference staging makes in the sale of your home, we’d love to connect!