What was the name of this project and why?
We called this project the NE Portland home.
What neighborhood was this home in?
The project was located on Dekum Street in the Woodlawn neighborhood. The home sat across from the beautiful Woodlawn City Park.
Demographic of the target buyer?
The targeted buyer for this NE Portland home would most likely be a young family or a young professional. The neighborhood tends to attract a young urban demographic due to the easy access to local shops and restaurants.
Who was the client?
Our client for this project was a woman investor. We have staged many of her rehabs and are always impressed with her attention to detail and her quality of work.
What challenges did you overcome?
One of our challenges was the small footprint in the living area. We wanted to showcase the use of space with the right scale and style of furnishings. Since the home didn’t have a lot of sitting areas, we were careful to avoid over-furnishing it. Additionally, the basement was fully remodeled so buyers could use that space for watching TV or for more casual entertaining. The basement was a great bonus in this home!
What features were you focused on showcasing?
Since the home was vintage yet fully remodeled, we wanted to blend contemporary furnishings with vintage touches to showcase the blend of old and new. To accomplish this, we took a lot of small steps that resulted in big impact.
In the dining room, we added a farm style wood dining table and vintage style metal chairs to blend with the style of the home and the chandelier. This helped buyers easily envision gathering around this table for meals or for siting and visiting with the cook.
In the living room, we used a sofa with a contemporary low-profile style yet with a vintage look due to the tucking in the cushions. The clean lines and rich color on the sofa and accompanying chair carried the room without overwhelming it.
In the office, we used a contemporary desk but added a vintage typewriter. The boldly colored artwork added another blend of contemporary next to the wingback chair.
Since the targeted buyer would possibly have children, we staged one of the smaller bedrooms as a children’s room and added some vintage style bedding.
One of our friends took photos of Portland landmarks and we hung some his photography in the dining room to add a touch of the urban lifestyle.
The exterior of the home was blue and red. As a result, we used some for the same color tones throughout the home with art and accents. This helped add life and style and gave a cohesive look to the home.
The home looked great online and for viewings. Because it’s such a great home and location and the finishes were so beautiful, it wasn’t a surprise that it sold so quickly!