What was the name of this project and why?
We named this project Fullner Court after its street address.
What neighborhood was this home in?
This beautiful home is tucked in Northwest Portland’s Forest Heights.
What was the demographic of the target buyer for this home in Portland’s Forest Park?
The home sits on 1/2 an acre and has 3 stories with an office, five bedrooms, and two bonus rooms. The targeted buyer would be a young professional family that would love the clean, modern, European design with the warmth of Pacific Northwest architecture.
Who was the client?
We staged this home for one of our longtime Realtor partner Joy Dickover of Premiere Property Group.
What challenges did you overcome?
One of our challenges was working with the beautiful contemporary Italian design of the Pedini Kitchen. We needed to incorporate the red counter with the kitchen nook and the living room. To accomplish this seamlessly, we added black and red pillows to the nook, and then chose a contemporary blue piece of art over the fireplace. This piece was a complimentary color to the red kitchen counter and helped balance the color flow. Overall it worked well, and kitchen nook felt like a fun place for the family to gather for breakfast.
What features were you focused on showcasing?
Since the home is a blend of styles, we wanted to be sure to use furnishings that would coordinate with both styles in different areas of the home. The staging also needed to reflect a lifestyle that connected our potential buyer to the experience.
The library was the first room the potential buyer would see. We blended a contemporary chaise lounge with a transitional style club chair and area rug. Since the home had so many rooms, we wanted this room to reflect adult conversation or just a place for someone to hang out and read a book.
For the living room, we used contemporary furnishings, a dramatic piece of art, and then warmed the space with a reclaimed wood coffee table.
We chose a Parson style dining table for the dining area for its simple lines and then dressed it up with slip-covered chairs. Because this area faced a French door that led to the fantastic backyard, we added some greenery to the tabletop to complement and not compete with the outdoor foliage.
The office had a decorative painted chair rail and a black light fixture. We chose neutral colors, a transitional style desk in reclaimed wood, and then added contemporary art to blend the styles.
For the Master Bedroom we added a textured area rug and a low profile bed to add warmth and luxury. The two carefully placed chairs helped potential buyers envision themselves relaxing in the room. We blended grey, cream, and taupe to enhance the restful feeling.
The home’s 3 stories meant there were many rooms that required definition. The top floor bonus room was a standout after we added a child’s play area. This allowed both parents and children to envision an area for just for kids. Many forget that children respond to staging and can also influence the decision parents make on a home purchase.
This home in Portland’s Forest Heights was fun to stage. We loved the ample yard, quiet neighborhood, and spacious rooms the home offered. This home has so many features and will be a great home for a modern family. For more information on this home contact Joy Dickover of Premiere Property Group.
For more information on how to add home staging to your real estate packages, check our free Pre-Listing Agent Marketing Tool.
Photo Credit: Stephen R. Haning Photography and Design