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How Home Staging Sets You Apart in the Digital Real Estate Market

It’s important to find ways to stand out in the new digital Real Estate market.

Sites like Zillow, Redfin, and Trulia offer everything online including selling and purchasing at the touch of a button. But these online services doesn’t offer the one-on-one service and protection a local Real Estate agent can provide. People save a lot of money and a lot of headache by hiring a local agent. He or she understands the local market laws and regulations and our unique Pacific Northwest lifestyle. But you should also hire a staging company.

As a real estate agent in this changing market, it is vital to offer your clients as many resources as possible in order to stay competitive and add value to your listing package. Homes that don’t show well don’t close well. One of the best values you can offer your clients is a referral to a professional home stager.

Everyone Benefits When You Hire a Staging Company

Partnering with a home stager can benefit you and your clients in several ways. Consider these home staging statistics:

  • 40% of Buyer’s Agents cited that home staging had an effect on most buyers’ view of the home.
  • 83% of Buyer’s Agents said staging a home made it easier for a buyer to visualize the property as a future home.
  • When staging a home, 22% of Seller’s Agents reported an increase of 1-5% of the dollar value offered by buyers, in comparison to similar homes.
  • 17% of respondents stated that staging a home increased the dollar value of the home between 6-10% percent.
  • 25% of Buyer’s Agents said that staging a home increased the dollar value offered between 1-5%, compared to other similar homes on the market that are not staged.

According to a 2019 survey from the National Association of Realtors, 83% of Buyer’s Agents said staging a home made it easier for a buyer to visualize the property as a future home.

Buyer’s Agents: Saving Clients Money and Headache

With statistics like these, sellers could potentially gain more equity with their home properly marketed with home staging and great photography. The profitability of staging can often outweigh realtor fees that sellers think they’ll avoid if they manage things themselves. Not to mention the difficulty of navigating paperwork, determining an appropriate list price, negotiating an offer, and all the legal responsibilities!

Sellers: Pre-Listing Consulting for Strongest Appeal

A pre-listing consultation is another way to add great value for your clients. While touring the home, the home stager consults with the seller on how to best showcase each room for photos and marketing. The consultation covers cost-effective updates and repairs, de-cluttering suggestions. They’ll speak to room arrangement, paint color suggestions, staging ideas, and curb appeal. Experienced stagers can also tactfully address issues that may affect the sale of the home. (Consider things such as odor or worn out furniture.) An experienced home stager can ensure that the home is market-ready and arranged to the best advantage for viewing both in-person and on-line. Home staging will also help the home appeal to a wider audience. This potentially brings in offers more quickly and in more quantity than without staging.

Discover the value of a pre-listing consultation when you hire a staging company

Investors: Unifying Design for Highest Sale

When marketing to investors, having an experienced stager that is up to date on home finishes and home selling trends adds value to your service. Many stagers even have designers on staff to consult with investors on ways to remodel. With investors, they’ll keep return on investment as their main focus. These designers can advise on the best countertops to fit the style of the home. They’ll know how to appeal to the targeted buyer with lighting choices, and interior and exterior paint colors. They’ll weigh flooring and cabinet choices and room flow designs. Referring a reputable and cost-conscious home stager and designer goes a long way to adding value to your listing package.

We offer a pre-listing marketing tool to Real Estate Agents. This showcases the value of staging to your clients, as well as the scope of service we provide. They’ll appreciate your foresight and commitment to making their home sale as easy (and short!) as possible

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Houzz Best Of Design 2018
Houzz Best Of Service 2018
Houzz Best Of Design 2017
Street of Dreams - People's Choice Award 2012
Affordable Home Show - Best of Show Award 2010, 2011, & 2012

Lenny and Lisa are fantastic to work with! They are approachable, affordable and offer great feedback in regards to...

Posted by Patti Jensen on Sunday, January 1, 2017

Lenny and Lisa are amazing!!!! Thank you to Imagine Home Staging for creating a gorgeous space that is "picture perfect". True professionals, great to work with and have an amazing gift for design.

Posted by Teresa Harbert on Thursday, February 23, 2017

Great people, great furniture, solid service. I've worked with Lenny and Lisa several times and haven't been disappointed yet. I truly believe my properties sell faster because of their staging work.

Posted by Matt Loosemore on Monday, December 28, 2015

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