Your Stale Listing Deserves a Second Chance

Most Realtors will stear clear of expired listings.

Are you reluctant to take on a stale listing or re-list a home that has met with low appeal and even lower offers? What if that listing hasn’t received a single offer?

 

Fortunately, there’s an easy solution that can help freshen a home’s appearance, bolster interest and generate offers in these listings that also allows you to be profitable. But first, let’s explore the reasons a listing expires.

The Causes of a Stale Listing

A real estate listing can expire for many different reasons. The home may be overpriced, in a tough location, or simply fail to appeal to the target buyer. While you can’t change the location or any major structural issues in the home, you can still refresh a stale listing, make cost-effective improvements, and start securing solid offers.

 

Staging can refresh any listing

Home staging can give that stale listing a new life. It’s an investment that’s easy for you and your client, is sure to garner more attention, a higher price, and a shorter stint on the market. Not only do we stage with furniture and artwork, we consult on cost-effective improvements that will garner more interest in the home and help bring in offers.

 

Instead of turning down or re-listing a stale listing, you can easily refresh it with home staging. Here are just a few of the benefits:

  • Staging can turn a vacant home into a home that buyers respond to.
  • Staging helps buyers envision how they would define and live in the space.
  • Because staged homes look and feel warmer and more inviting, they spend less time on the market.
  • Strategic staging takes the focus off any defects in the property.
  • Staging makes a somewhat outdated home look more updated and desirable.
  • Staged homes are more appealing online and help buyers envision the potential. As a result, more buyers are likely to schedule an in-person tour of a staged home than an empty one.

 

 

Home staging is the most powerful remedy for a stale listing.

Not only can home staging make your listing appealing to the right demographic, it increases your potential for a higher offer and decreases the home’s time on the market. Happy buyers means happy sellers, and that’s the basis for referrals and business growth.

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Lenny and Lisa are fantastic to work with! They are approachable, affordable and offer great feedback in regards to...

Posted by Patti Jensen on Sunday, January 1, 2017

Lenny and Lisa are amazing!!!! Thank you to Imagine Home Staging for creating a gorgeous space that is "picture perfect". True professionals, great to work with and have an amazing gift for design.

Posted by Teresa Harbert on Thursday, February 23, 2017

Great people, great furniture, solid service. I've worked with Lenny and Lisa several times and haven't been disappointed yet. I truly believe my properties sell faster because of their staging work.

Posted by Matt Loosemore on Monday, December 28, 2015