{"id":3480,"date":"2019-06-27T07:30:54","date_gmt":"2019-06-27T14:30:54","guid":{"rendered":"https:\/\/www.imaginestagers.com\/?p=3480"},"modified":"2019-07-11T08:38:33","modified_gmt":"2019-07-11T15:38:33","slug":"featured-project-the-elizabeth-loft","status":"publish","type":"post","link":"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/","title":{"rendered":"Featured Project: The Elizabeth Loft"},"content":{"rendered":"<h3>What was the name of this project and why?<\/h3>\n<p>We named this project the\u00a0Elizabeth\u00a0Loft since it was located in Portland\u2019s iconic <a href=\"https:\/\/www.elizabethlofts.org\/\">Elizabeth Building<\/a>. The main takeaway on this project was properly defining the space in each area.<\/p>\n<p>&nbsp;<\/p>\n<h3>In which neighborhood was this condo located?<\/h3>\n<p>This condo was located in NW Portland, right in the heart of the Pearl\u00a0District.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3485 alignnone\" src=\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Elizabeth-Loft-and-defining-the-space-in-the-bedroom.jpg\" alt=\"Elizabeth Loft and defining the space in the bedroom\" width=\"480\" height=\"640\" srcset=\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Elizabeth-Loft-and-defining-the-space-in-the-bedroom.jpg 480w, https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Elizabeth-Loft-and-defining-the-space-in-the-bedroom-450x600.jpg 450w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<h3>What was the demographic of the target buyer?<\/h3>\n<p>This condo unit\u00a0would attract either a young professional individual or couple, or a retired person. Because The Elizabeth Lofts are within walking distance to art\u00a0galleries,\u00a0restaurants, shops, and a variety of entertainment options, the buyer would\u00a0enjoy city life and the close proximity to all the local\u00a0amenities and attractions.<\/p>\n<p>&nbsp;<\/p>\n<h3>Who was the client?<\/h3>\n<p>The Listing Agent\u00a0recommended\u00a0that the owner of the unit <a href=\"https:\/\/www.imaginestagers.com\/contact\/\">contact us<\/a> because they were having difficulty selling this property. The primary feedback from potential buyers\u00a0was that they couldn\u2019t envision the use of space. The rooms didn\u2019t make sense to them and the living area appeared too small.\u00a0Because the unit had been on the market for a few months without any offers, we were happy to step in and assist.<\/p>\n<p>&nbsp;<\/p>\n<h3>What challenges did you overcome?<\/h3>\n<p>The\u00a0unit had a custom-built\u00a0office area that the owner had\u00a0converted into a second bedroom. This didn\u2019t make sense with our target audience, so we chose to reapproach how they had been defining the space. The\u00a0homeowner left a large desk in the unit. We moved this desk into to second bedroom, turned it into an office and added a siting area.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3486 alignnone\" src=\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Elizabeth-Loft-defining-the-space-in-the-office.jpg\" alt=\"Elizabeth Loft defining the space in the office\" width=\"543\" height=\"462\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The way furniture was defining the space in the living area was also a challenge for\u00a0potential buyers. Because it was a small space, we staged it using\u00a0furnishings that had clean lines and light colors.\u00a0The room appeared much larger once we defined the space in this new way.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3483 alignnone\" src=\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Defining-the-space-in-the-Elizabeth-Loft-in-the-living-room-through-staging-clean-modern-lines.jpg\" alt=\"Defining the space in the Elizabeth Loft in the living room through staging clean modern lines\" width=\"598\" height=\"463\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Another problem the owner faced was the new building\u00a0project across the\u00a0street \u2014 it was a distraction. This light and bright staging\u00a0also helped take the\u00a0focus off the construction and back onto the natural light of this beautiful interior space.<\/p>\n<p>The dining area had a beautiful, minimally\u00a0obstructive view. We placed a\u00a0small dining area in one corner by the\u00a0windows and added the owner\u2019s\u00a0floor lamp.\u00a0The overall effect was a cozy, bright eating area.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3482 alignnone\" src=\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Defining-the-space-for-the-dining-area-in-the-Elizabeth-Loft.jpg\" alt=\"Defining the space for the dining area in the Elizabeth Loft\" width=\"611\" height=\"470\" srcset=\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Defining-the-space-for-the-dining-area-in-the-Elizabeth-Loft.jpg 611w, https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Defining-the-space-for-the-dining-area-in-the-Elizabeth-Loft-600x462.jpg 600w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<h3>What features were you focused on showcasing as you were defining the space?<\/h3>\n<p>The best view in this unit was from the master bedroom. We staged the room with a bench by the large picture window in order to highlight the area without blocking the view. This way buyers could envision a seating area.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3484 alignnone\" src=\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Defining-the-space-through-staging-in-The-Elizabeth-Loft-bedroom.jpg\" alt=\"Elizabeth Loft and defining the space in the bedroom\" width=\"590\" height=\"465\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Within just 2\/12 weeks the seller accepted an offer on the unit. <strong>The sellers loved our staging and\u00a0mentioned how it helped sell\u00a0his unit<\/strong> by clearly defining the space. It\u2019s incredible how staging can make such a\u00a0difference, and we are always pleased that it proves to be so beneficial for our\u00a0clients!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was the name of this project and why? We named this project the\u00a0Elizabeth\u00a0Loft since it was located in Portland\u2019s iconic Elizabeth Building. The main takeaway on this project was properly defining the space in each area. &nbsp; In which neighborhood was this condo located? This condo was located in NW Portland, right in the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[92],"tags":[143,144,69],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Defining the Space Allowed this Staged Condo to Sell Quickly<\/title>\n<meta name=\"description\" content=\"Clearly defining the space was the key to staging this beautiful condo in NW Portland&#039;s Pearl District. Learn how quickly the property sold once staged.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Defining the Space Allowed this Staged Condo to Sell Quickly\" \/>\n<meta property=\"og:description\" content=\"Clearly defining the space was the key to staging this beautiful condo in NW Portland&#039;s Pearl District. Learn how quickly the property sold once staged.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/\" \/>\n<meta property=\"og:site_name\" content=\"Imagine Stagers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Imagine-Home-Staging-Design\/192990187424825\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-27T14:30:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T15:38:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Elizabeth-Loft-and-defining-the-space-in-the-bedroom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisa Shipley\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Shipley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/\"},\"author\":{\"name\":\"Lisa Shipley\",\"@id\":\"https:\/\/www.imaginestagers.com\/#\/schema\/person\/69f4cfb90586faea80821589ea1d3371\"},\"headline\":\"Featured Project: The Elizabeth Loft\",\"datePublished\":\"2019-06-27T14:30:54+00:00\",\"dateModified\":\"2019-07-11T15:38:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/\"},\"wordCount\":518,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.imaginestagers.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Elizabeth-Loft-and-defining-the-space-in-the-bedroom.jpg\",\"keywords\":[\"defining space through staging\",\"showcasing property well\",\"Staged homes\"],\"articleSection\":[\"Staged Homes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/\",\"url\":\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/\",\"name\":\"How Defining the Space Allowed this Staged Condo to Sell Quickly\",\"isPartOf\":{\"@id\":\"https:\/\/www.imaginestagers.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.imaginestagers.com\/staged-homes\/featured-project-the-elizabeth-loft\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.imaginestagers.com\/wp-content\/uploads\/Elizabeth-Loft-and-defining-the-space-in-the-bedroom.jpg\",\"datePublished\":\"2019-06-27T14:30:54+00:00\",\"dateModified\":\"2019-07-11T15:38:33+00:00\",\"description\":\"Clearly defining the space was the key to staging this beautiful condo in NW Portland's Pearl District. 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