What was the name of this project and why?
The Realtor Breylan Deal Erickson named this home The Moody English due to the masculine kitchen and the dark features outside.
In what neighborhood was this home?
This home is located in the trendy Concord neighborhood, an urban neighborhood that offers many local eateries and coffee shops just steps away from The Moody English.
What was the demographic of the target buyer?
The targeted buyer would either be a young professional or a family that would like plenty of spaces to relax or work. They love the mix of the charming original features of the home and the beautiful industrial style updates.
Who was the client?
One or our Realtor partners, Breylan Deal Erickson, referred us to his client for our home staging services. Breylan always recommends staging for his vacant listings along with strategic updates and repairs. These two priorities ensure that his listings position each home to the best advantage of the seller as they hit the market.
What challenges did you overcome?
This home offered a large original leaded glass window alongside a separate, smaller detailed leaded glass window. We didn’t want the furniture placement to inhibit the spectacular view of these windows. To showcase them, we floated the sofa in the living room facing them and then flanked the chairs on either side of the windows to frame them as a special feature. This furniture placement highlighted the beautiful original fireplace as well.
What features did you showcase?
The living room included the home’s beautiful original wood beams. In order to showcase these, we staged the room with a reclaimed wood coffee table and end tables. A sideboard with industrial metal and wood textures worked well with the metal and wood chandelier the sellers hung between the beams.
The combination of these neutral furnishings accented with brown and black brought out the fireplace tiles, the wood beams, and the leaded glass windows.
Because the kitchen boasted a masculine, industrial feel, we staged with touches of black and white throughout the home. This worked with the masculine vibe without becoming too heavy or overbearing.
We staged the dining room with a blend of contemporary and transitional furnishings to complement the chandler and flow with the surrounding rooms.
Most basement areas need more light. As a result, we brought in more color to brighten the room and add a more fun and relaxing vibe.
This house stands out and has received a lot of attention since hitting the market. It won’t last long and will make the new owners a wonderful new place to call home.