What was the name of this project and why?
We named this the Strand Condominium Staging because it’s in one of the three condo towers that make up the Strand Condominiums.
In what neighborhood is this home located?
This condo is on Portland’s South Waterfront. The Strand offers many community activities and is just walking distance to the waterfront, local restaurants, as well as the Tram to OHSU.
What is the demographic of the target buyer?
The targeted buyer for this unit would be a retired person looking to downsize or a professional who wants to be close to OHSU, the beauty of the waterfront, or any of the many amenities this area offers.
Who was the client?
We have worked with Yvonne Blewett on many staging projects at the Strand. Between our lifestyle staging and Yvonne’s great marketing and negotiation skills, Yvonne has sold many units at the Strand with splendid success for her clients.
She recommended us to her clients, who were considering leaving some of their own furnishings. After some discussion with the client, we realized they would have to move twice. To make things convenient for them, they settled on only leaving a beautiful banana leaf palm and some outdoor potted plants.
What challenges did you overcome?
The only challenge was to ensure that the views were visible from as many angles as possible and to stage with furnishings that would complement to views instead of competing for the potential buyer’s attention.
We placed the sofa and chairs to flank the windows on each side, which helped make the view feel even more expansive. Now, buyers could immediately appreciate the amazing scenery.
We staged the dining table with transparent glass vases to keep the outdoors as visible as possible. This small touch helped add light to the room as well.
What features were you focused on showcasing?
We used furnishings and accessories that complemented the woodwork and other finishes already in the Strand condo, but also enhanced the outdoor views.
Staging with cream, low-profile sofa and chairs allowed the lush outdoors to be highly visible. The dark accessories and pillows added contrast and definition while also bringing into focus the buildings outside.
We placed a leather chaise in the built-in office so buyers could envision themselves finding a quiet corner to read.
The staging of the Strand Condo turned out beautiful, and made the Portland views shine. You can see a video tour of the condo here. It’s no surprise that with strategic lifestyle staging and Yvonne’s marketing skills, this unit went pending in just 3 days!
We are always excited when our clients have such a successful outcome!