If you’re looking for a way to build your real estate brand, consider home staging.
In a competitive real estate world, it’s beneficial to have a distinctive brand. Your real estate brand includes the way you do business, the connections you have, and the services you offer. Home staging is a service that many real estate agents don’t offer, yet it provides an distinct and documented value to your sellers. This investment into home staging services can boost your real estate brand and build your reputation because every staged home you list will sell to its best advantage. With Portland so high on U.S. News and World Report‘s “best cities to live” list, home sellers in the area need to have their homes-market ready. As a result, every savvy Realtor should have a trusted professional home stager to whom they can refer their clients.
When you build your real estate brand through home staging, you’ll reap many benefits:
Distinguish Yourself During Listing Presentations
During your listing presentation, let your potential clients know that a home stager can help them prepare their home for market. We encourage Realtors to invest in this initial pre-listing consultation. This add-on service lets your clients see your commitment to developing the best marketing plan — one that will feature their unique property in the best possible light.
Add Value to Vacant Listings
Your clients with vacant listings will appreciate a referral to your home stager once they learn the staged vs. non-staged difference. Home staging reduces time on market for these vacant listings and increases the overall home value by 1% to 20%! When your clients are empowered to make an informed decision based on these statistics, they’ll almost always choose to stage their home. By investing in a pre-listing consultation, you’ll develop satisfied clients, a faster throughput, and a solid referral base.
Deliver High Return on Investment
The investment in home staging is always more cost-effective than a final price reduction or extended days on the market. Listing a properly prepared home with either a pre-listing consultation or vacant home staging ensures your clients the best results in the sale of their home.
Attract the Right Demographic for Each Home
Professional home stagers are experts on addressing issues that may affect the sale of the home. They stay up-to-date on home trends and know which demographics will be attracted to them. They also stay up-to-date on cost-effective updates and know which paint color choices will best showcase the home.
Spruce Up Your Social Media Images
Branding yourself on social media with beautiful market-ready homes will not only garner more interest in your listings, but it will also help you build a reputation for offering the best marketing. Additionally, your social media can be a resource for generating leads for new clients!
Build a Following of Loyal Clients
You will be known for selling homes faster and for more money, which will generate referrals from satisfied clients. Most satisfied home sellers keep their Realtor for life. Imagine a whole posse of clients who love what you do and the value you add! Partnering with a home stager adds credibility to your business and tremendous value to your listing package, which ultimately results in faster and more profitable sales.
Consider growing your brand in 2019!
We believe in partnering with real estate agents to help market your listings to their best capacity. Contact us today. We can discuss ways to help you build your real estate brand with beautifully staged listings. These staged homes will sell faster than non-staged homes!